SEO stands for Search Engine Optimization. Before, now and in the future search engines will be the most common tool that we all using in order to find all kind of information - products, any kind of multimedia, news, statistics and so forth.
There are many aspects during the design and developing part that I need to have in my mind to catch some good SEO. Sometime the design should be changed to pimp up the SEO. The structure of the source code is absolutely different when you developing a project considering SEO or not. So in present days SEO is very important part for the development of every valuable web site.
Here is different aspects of the SEO that you need to have on mind while developing web project, and Im gonna use Google as a leading point to describe you what does it like, and what doesn’t. Many of that following points are assignable to most of the big search engines.
1. Most people using just top ten results from the search engine so do your best to be somewhere among the first results returned by the search engine.
2. You need to collaborate with many other sites so that you could get link exchanges and page transfers - that’s the important part of getting the pagerank - you need affiliates.
3. Your web project should be absolutely friendly for the search engine crawlers - the main points here are:
so as you can see everything depending of choosing proper keywords - here is a tool built by yahoo specially fot that purpose.
4. Create a sitemap and upload it to your google account - thus you can easily present to google the content of your project in details page by page.
5. Update your site frequently.
6. Don’t try to use fake and old flooding technique to improve your SEO - google already knows that tricks.
7. Maybe I’m gonna disappoint many people with this point, but Flash/Flex web sites are not friendly for the search engines, unless there is a well organized html version laying beneath it.
8. Register you web site in dmoz - its a huge well structured database and one of the main google’s sources.
9. You have 7-8 seconds to hold the common user waiting for your site to open - if your site is opening slower than 8 seconds you need to speed it up. Unfortunately the speed is agenda for separate article.
10. Choosing your hosting company is important - this, at first glance insignificant choice, can ruin all of your hardworking if you choose slow and unstable hosting provider.
So it’s a permanent “battle” with search engines for higher pagerank and better SEO. Considering some of the main points while creating your project friendly for Search Engines, you will see very soon the benefits of SEO - high traffic for your web site, which is something that all of us web designers and developers aim to.
For all of you who speak bulgarian language there are a web site devoted to this article created by a programmer that I’m working with.